Katy at Purr fragrance launch in Toronto

Famous for her jet black hair and over-the-top ensembles, the E.T. singer was looking fresh-faced and feminine as she debuted her new red locks as she celebrated the launch of her debut fragrance Purr at Sears in Toronto, Canada today (June 30).

Before stepping out, Katy tweeted: “On my way to launch PURR in TORONTO! FINALLY CA has PURR avail to them! P.s. If u see a ginger haired girl that looks like me, it’s me! #yay

The singer, who is also in town for two sold-out concerts at the Air Canada Centre, sat down for a short question and answer session hosted by MTV Live co-host Nicole Holness.

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